If you’re anything like me, you love coupons, discounts, and sales. But don’t you hate the sometimes-daily e-mails that come from certain newsletters? Deleting e-mails from the spammiest offenders can clean out your inbox and make checking your e-mail a quicker task, saving you more time than you probably realize.
The goal is to determine the e-mails that typically clog up your inbox and delete the ones you don’t actually need or want.
What I Did
I started by deleting daily deal e-mails. Amazon sends one daily in the wee hours of the morning, but the deals are good for only one day. Since if I haven’t read them, they are obsolete, I hit the delete button on the (few) unread ones in my inbox. But since I’ve used the Amazon e-mails to get a few great deals, I decided to keep subscribing. However, I’ve never actually used the Best Buy Deal of the Day e-mails, so I deleted those, too, and then unsubscribed from them as well. I also deleted and unsubscribed from Zulily and Pick Your Plum; I’ve never even made a purchase from either, so I doubt I’ll miss them.
Next, I deleted–and unsubscribed from–the newsletters with coupons and discounts I use only occasionally. As an example, I love Coach purses, but with the cost, I buy one every 3-5 years, and I always buy one from an outlet. I was a Coach Outlet e-newsletters subscriber, but given I have another year or two on my current purse (a crossbody that I love!), I opted out for now. I can always resubscribe at a later date when I’m nearing a new purchase. They told me so. 🙂 And now I have 3-9 fewer e-mails to read each week. I’ve been deleting these for the past two years since I bought my purse, so I’m saving at least a little bit of time, right?
Similarly, I haven’t bought anything from Ace Hardware in three years–we don’t even have one near where I live now–so I unsubscribed and deleted the 20-something e-mails I had from that entity. Then I realized I haven’t bought a design from the Silhouette Store in a about a year, so I deleted those e-mails and unsubscribed from those, too. And since I haven’t bought anything from Harbor Freight in two years and since the Harbor Freight coupons are readily available when needed, I deleted those, too. Finally, I did the same for Bed Bath & Beyond and their 1-3 e-mails per day for a coupon I use once a year.
A Few Tips
Some newsletters are really difficult to unsubscribe from. Betters Homes and Gardens is (was?) one of the worst offenders. I unsubscribed to their frequent e-newsletters ages ago and ultimately had to resort to marking their e-mails as spam before I finally stopped seeing their messages in my spam folder. After you’ve unsubscribed, give it about 10 days and then start marking those messages as spam.
Some newsletters allow you to reduce the number of e-mails you receive. Williams Sonoma is an example; you can receive one e-mail a week (typically a coupon for 20-25% off) rather than a daily e-mail. If you actually use discounts for a sender that offers this option, it may be for you.
- First, open your inbox and decide what e-mails are just downright annoying: senders who insist on e-mailing you daily and senders of discount e-mails you never use but find in your inbox at least a few times a week.
- Second, decide whether you want to unsubscribe from those annoying newsletters. If yes, click the unsubscribe link at the bottom of the e-mails.
- Third, unless you have some valid reason for reading them, delete the e-mails you haven’t read from those annoying senders–without even reading them. (Don’t do this for important e-mails like those relating to your bills or from your attorney, etc. Gotta use common sense here!) Even if you have decided to keep subscribing to one or more of those newsletters, delete all the old e-mails so that you’ll be caught up.
- Finally, empty your e-mail trash.
How Did You Do?
What e-mails did you decide to delete? How many e-mails do you have left after deleting them? (Just a note: I still have over 600 e-mails in my promotions inbox in Gmail! I know! It’s ridiculous!)